Design and communication media is the subject of frequent and successful collaboration between Venes Alic and many other creatives and clients.
Projects include public relations, video production and editing, website design, communication, social media and copywriting.
These days, narratives are created much faster. You’re either a GIF or a hashtag. ESPN claimed “too logical, pick a side!“ Content is being created so fast that some story lines had to be simplified.
Need to conquer the galaxy? Sure, go to planet Kamino and buy an army. Need to conquer the continent of Westeros? Yeah, the Unsullied, in Astapor, can’t go wrong with them.
As a variety of content keeps moving through different media channels, consumers are becoming more adjust to technologies and are able to focus on the message, or, as Saul Goodman politely mentioned “let’s not fixate on the medium, let’s look at the message.”
For example, on Amazon.com, any better self-publishing author will pay for a book cover design in order to get buyers’ attention and clicks. Publishers may pay for preferred listing as well, but they still need to have visually rich, useful or intriguing content in order to sell. In other words, they need to deliver.
From Medium: Why Advertising Matters
Computer processing power doubles every 18 months, Gordon Moore noticed, but events powered by computers tend to move even faster. A single tweet, apparently, can start revolutions or, more commonly, destroy companies.
What to do then, when the infrastructure is in place and people are trained, but no win, like the Cowboys?
False sense of security can come from exactly that, infrastructure in place and mandatory quarterly training. With Microsoft office on every computer, the story goes, employees can create miracles. PowerPoint is so easy, a drag-and-drop pre-set interface and, major bonus here, can print slides and use them as posters around the office. Sounds familiar, right? If only Andy Warhol had PowerPoint.
From Medium: Reaching Your Audience is Winning