Digital & Creative

At Miller Ad Agency in Dallas, I lead creative and digital marketing initiatives for clients across automotive and other industries.
My role combines strategy and hands-on production. I work directly with clients to develop campaigns, messaging, promotional concepts, media plans, and budgets, then coordinate execution across designers, video editors, developers, account teams, contractors, and media partners.
I manage recurring integrated campaigns across paid search, Meta, TikTok, YouTube, OTT and connected TV, radio, email, websites, and social media, while using campaign and conversion data to guide ongoing creative and media decisions.

• Recent Projects

Integrated Advertising & Campaign Strategy

I build campaigns designed to work across multiple platforms rather than treating individual channels separately.
Campaigns can combine Google Ads, Meta, TikTok, Reddit, YouTube, OTT and connected TV, radio, email, websites, social media, video, and graphic creative.
I manage monthly advertising budgets and use performance data to help determine where budgets, messaging, targeting, and creative should change.

Web
& SEO

I manage client websites, handling everything needed to keep them secure, stable, up to date, and effective.
My work includes website design and redesign, WordPress development, security, backups, DNS, SSL, hosting, domains, CDN configuration, troubleshooting, content updates, and ongoing maintenance.
I also research and develop detailed SEO strategies for new and existing websites, including keyword research, information architecture, metadata, image alt descriptions, local SEO, technical SEO, content planning and conversion improvements.
I use tools including Semrush, Google Search Console, Google Analytics 4, Google Tag Manager, and Google Business Profile for better performance and opportunities.

Video Editor

I develop video from initial concept through final delivery, including commercial concepts, script development, production planning, studio recording, media management, editing, graphics, audio, revisions, and final platform-specific exports.
My credited portfolio includes 280+ published pieces with more than 14 million combined views, including multiple individual videos exceeding 100,000 views.
Tools: Adobe Premiere Pro, After Effects, Audition, Photoshop, and Illustrator.

• Video Showcase

Video Podcast Producer

I serve as a producer for PRiMEWomen.com's Crazy Good Aeging video podcast.
We record episodes in a professional studio for distribution in video and audio formats.
I manage the technical production process, including cameras, lighting, microphones, audio recording, studio setup, media transfer, editing, revisions, and final delivery.
I work directly with the client throughout production and post-production to maintain consistency and prepare each episode for distribution across multiple platforms.

• Podcast Episodes

Copywriting & Creative Development

I write advertising and marketing content across multiple formats, including television commercials, radio spots, video scripts, social media, digital ads, websites, email campaigns, promotional materials, and campaign concepts.
Automotive advertising makes up a significant part of my commercial work, where copy often needs to combine strong creative messaging with offers, incentives, pricing, and advertising compliance.
My writing experience also extends beyond advertising to comics, short stories, editorial work, and published newspaper content.

• Copywriting

Photography

Photography has been part of my agency and independent creative work, including portraits, commercial photography, behind-the-scenes production imagery, client content, and creative projects.
My photography experience also influences my video work, especially composition, lighting, framing, and visual storytelling.

• Photography

Writing, Comics & Independent Creative Work

Outside of commercial advertising, I write and publish comics, short stories and editorial work.
These projects give me another outlet for concept development, dialogue, storytelling, character development, visual narrative and experimentation with original ideas.
My independent work also includes illustration based products and other creative projects.