The Problem
Prime Women publishes wellness and lifestyle content for women in midlife and beyond. While the site generates strong readership, many articles function primarily as passive content — readers consume the information but rarely take the next step to engage, subscribe, or return.
The process involved heavy use of HTML to code the project and connect the page to MailChimp for lead processing and automated responses based on quiz results.
The challenge was to transform this concept into something interactive and actionable that would:
Increase reader engagement
Encourage email sign-ups
Turn educational content into a shareable experience
The Solution
Instead of publishing another informational article, I proposed building a short, interactive “SuperAger Quiz.”
Lead Capture
Email delivery of results allows the site to grow its subscriber list organically. The quiz is connected to MailChimp for lead capture.
Email delivery of results allows the site to grow its subscriber list organically. The quiz is connected to MailChimp for lead capture.